The world of shopping for clothes has changed drastically over recent years. The massive growth of online stores and specialty stores has all but replaced big box department stores. The greatest downfall for the big box stores is that the process of getting clothes from inception to the store floor was so long that by the time the clothes were available to the customers, they were already out of style making the process inefficient.
Following an online model has allowed designers to create supreme clothing in a fraction of the time and the limited overhead expenses allows them to realize a significantly larger profit. One report suggests that an online store can make upwards of $100,000 per year more than a comparable brick and mortar store.
Specialty shops have also gained a solid footing in the market as consumers want to buy from a store that understands their specific style and always has plenty of options in stock. Skate shops are a prime example of the type of small specialty business that fully understands its customer and acts accordingly. Supreme clothing is readily available through this type of store.
The Supreme brand is closely connected to a lifestyle that attracts its supreme target audience. Supreme clothing encompasses supreme shirts, supreme caps, weekender bags, and other amazing supreme merchandise.
When marketing to a specific target consumer, understanding and speaking directly to the customer is the key to the sustainability of a thriving business. Once the customer starts to feel disconnected, they will quickly find other places to shop and other brands to collect. Consumers often feel like brands sell out when they lose sight of their original market.
Following a brand that is authentic to its original mission and purpose is important to a lot of young buyers. There are plenty of big box brands that do little more than try to sell to the masses. In order to carve a niche into such a competitive market as apparel, brands need to speak directly to their customers and address their needs.
Comfort and quality are as important as mission and branding for your consumers as they want their clothes to be personal and functional. They want to feel attached to the company they are supporting.