Are you a new business that is planning a grand opening? Are you worried about attracting enough attention to your new business? How can you get awareness of your new business into the community? These are all common questions of new business owners. Opening a new business can be overwhelming and anxiety inducing. However, with the right amount of marketing and the right targeting, you can successfully introduce your new business to the members of the community.
Spend some time on your image and logo creations
Your business logo and images will appear on all of your marketing content. You want these images to grab attention and to create a sense of brand loyalty. You want potential customers to remember that image or logo, especially when they see your storefront. You want them to be able to connect printed flyers with social media pages and outdoor custom banners. If you can create this sense of brand recognition, you will find that custom printed signs are an extremely useful form of marketing. A single on site sign costs only two cents per one thousand views, while a 300 line newspaper ad costs $2.81 per one thousand views and might only reach 53% of the market.
Develop a strong internet presence
You do not yet have to be open to create an internet presence. The internet has made it easier than ever to connect with both current and potential customers. You even have the option of offering your business products or services for sale, before you ever open your storefront door. Focus on building an internet following. Interact with your local community members via social media. Get local residents interested and excited in the opening of your business. When it comes time to open, and you throw up those outdoor custom banners, people will already feel familiar.
Attend trade shows and pop up exhibits
Trade shows and exhibits can be very useful in increasing community awareness. In fact, about 99% of marketers said they found unique value from trade show exhibits that they did not get from other marketing forms. Additionally, trade shows and pop up exhibits tend to be very affordable. You can reach thousands of local, potential customers, for a fraction of the cost of other marketing methods. Just remember, if you are going to attend a trade show, it is important to prepare. Design custom pop displays and use the same outdoor custom banners as you will on your physical storefront.
Carefully decorate and design your storefront
After you have successfully reached your community through other methods, you want to give them a great place to frequent. This requires putting extra time and effort into the actual storefront. Avoid low quality outdoor custom banners and put some effort into the interior store design. If you want to further connect with your community, turn one of your store?s walls into a printed wall. The printed wall can include photos and designs of the community. This printed wall will attract local customers and will give the entire business a sense of community loyalty.
Remember the important of print and signage
Having an online presence is important. It is also important to connect with and advertise to those on the internet. However, if you are going to be a part of a community, you also need to focus on connecting physically. Print and outdoor signs can be just as important, if not more important than digital marketing forms. The value of on site signage is equal to 24 full page newspaper ads every year. A successful campaign has both digital and physical marketing forms.
Opening a new business is a lot of work. Not only do you have to prepare the actual business for service, but you also have to work on marketing to the local community. The local community will play a big role in how successful or unsuccessful the business is. These tips will help you create and implement a helpful marketing campaign, both digitally and physically.